Overview

Digital marketing skills are the lifeblood of a thriving business in today’s fast-paced digital landscape

In a world where consumers spend a significant portion of their time online, having a strong digital presence is not just an option; it’s a necessity. These skills empower businesses to reach their target audience effectively, engage with customers on a personal level, and drive brand visibility.

I am employed

Progress your career in Digital Marketing

Our free Skills Bootcamp course is available to equip you with cutting-edge marketing skills for the digital age.

How will I learn?

  • Part-time study over 10 weeks
  • Technical workshops delivered by a Digital Marketing expert
  • Live online remote sessions
  • Guided learning and independent study

What will I gain?

  • A guaranteed interview for a job or an apprenticeship
  • New knowledge and skills related to Digital Marketing
Skills Bootcamp Online Course

I am unemployed

Start your career in Digital Marketing

Unemployed and looking to start your career in Digital Marketing? Get the competitive edge with sector-specific skills, tailored to local employer demand, and fast-track your way to landing your dream job.

How will I learn?

  • 2-weeks full-time Level 3 course
  • Classroom training at DBC Training centres in Derby, Nottingham, Chesterfield
  • Technical workshops delivered by a Digital Marketing expert

What will I gain?

  • A guaranteed interview for a job or an apprenticeship
  • New knowledge and skills related to Digital Marketing
Skills Bootcamp Short Course

What does it cover?

Course topics

Marketing Principles

  • Online/Offline marketing
  • Marketing mix
  • Channels
  • Market planning
  • Target audience and audience segmentation
  • Different types of digital marketing

Social Media

  • How to create a profile
  • Experience and keywords
  • How to use LinkedIn to raise your profile
  • How to connect with the right people and network
  • Time of day analysis for posting
  • Target audience
  • Responding to customers – The Do’s and Don’ts

Branding

  • Brand awareness
  • Brand loyalty
  • Brand perception
  • Taglines

Content

  • How to write website copy
  • The importance of tone and language
  • How to sell yourself with content – writing a CV/Cover Letter
  • Content calendars

Email Marketing

  • Templates/Design
  • Subject Lines – Effective use
  • Mailing lists/subscriptions
  • CRM systems
  • MailChimp and other email marketing platforms
  • The impact for brand awareness
  • Consent and GDPR

SEO/PPC

  • Keyword planner
  • Link building
  • SEO periodic table
  • Blogs
  • Relevance
  • Creating paid ads

Influencer Marketing

  • Effective use of brands using influencers
  • What are they and why are they important
  • Case Study – Molly-Mae Hague – Love Island to Creative Director
  • Stats around growth in 2022

Analytics

  • Campaigns
  • Email Marketing
  • Social Media
  • SEO/Paid Search
  • Landing Page/Conversion Rates
  • Google Digital Garage

Why choose DBC Training?

Build a workforce to deliver success

  • 20+ years’ experience
  • Multi award-winning provider
  • Ofsted Grade 2 Good
  • Leaders in safeguarding
  • Investors in People Gold accredited
  • Industry expert Development Coaches
  • Rated ‘Excellent’ by employers and learners on gov.uk