Marketing Executive Level 4

Apprenticeship

Marketing Executive Level 4

Marketing is critical to all businesses, providing the insight to develop and deliver new products and services to meet ever-changing customer needs. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

Who is this programme for?

Aged 16+ – no maximum age limit
Have the right to live and work in the UK
Have been a British/EU citizen for the last 3 years

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Overview

Course Level

Level 4

Duration

16 months

Sector

Sales & Marketing

Learning method

Blended

Location

Workplace/Remote

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Marketing Executive Level 4

Overview

The training delivery is tailored to suit your work environment and we empower apprentices to succeed by improving your business. By understanding your business needs we are able to shape the content of the course to deliver real benefits to your business and its brand awareness. While working with us apprentices will learn to define, design, build & implement campaigns across a variety of online & offline platforms. DBC Training’s development coaches are highly qualified with occupational expertise that is used to deliver an industry-recognised qualification. We deliver training using a combination of online and in-person sessions that are designed to help an individual reach their full potential and take the next steps in a marketing career.

Modules

What will I learn?

Module 1

Introduction to the course

Module 2

Marketing concepts, theories and brand

Module 3

Market Research and Campaign Planning

Module 4

Business Understanding and Commercial Awareness

Module 5

Products, Channels and Promotions

Module 6

Creative thinking

Module 7

Marketing campaigns

Module 8

Budget management and Monitoring Projects

Module 9

Evaluation and analysis

Module 10

Interpersonal and communication skills

Module 11

Agile and flexibility

Module 12

Business Systems and processes

Module 13

Resilience and Continuous Improvement

Module 14

Professionalism and Emotional Intelligence

Module 15

Service Delivery

Module 16

Preparation for EPA

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EPA

End-point assessment

The Apprenticeship End-Point Assessment (EPA) is the ultimate measure of an apprentice’s skills and knowledge. It’s a rigorous, independent evaluation conducted by qualified and independent assessors to ensure that apprentices have reached the required standard in their chosen field. EPA is the final step in an apprenticeship journey, validating their expertise and paving the way for a successful career.

Multiple choice test

Project showcase

Professional discussion

Frequently asked questions

For learners

An apprenticeship is a work-based training program that combines practical experience with structured learning. Whether you’re a young person entering the workplace for the first time, or an experienced manager looking to progress in your career, an apprenticeship can benefit your career by providing hands-on training, allowing you to earn while you learn, and gaining valuable qualifications and experience specific to your chosen industry.

No. You have to be a minimum of 16 years old to start an apprenticeship, but there is no upper age limit if you are interested in training in a new career later in life. Many employers are training up existing members of staff through the apprenticeship route to help further their career development.

Many people start on a level 2 apprenticeship and work their way up to a higher or degree apprenticeship. Many employers and training providers will ask for a certain level of numeracy and literacy and may require you to have qualifications or certain experience as part of the entry criteria.

Apprenticeships allow you to earn while you learn. Apprentices under the age of 19 are entitled to the apprentice minimum wage, as a minimum, for the work they do. After the age of 19, or 18 if you have completed your first year of your apprenticeship, you will be entitled to the working National Minimum Wage.

Key steps include researching available apprenticeships, tailoring your CV and cover letter, preparing for interviews, and showcasing your enthusiasm for the industry. Our recruitment team are on-hand to help you navigate the application process successfully.

Apprenticeships provide a mix of on-the-job and off-the-job training, leading to recognised qualifications in your chosen field. You’ll gain practical skills, industry-specific knowledge, and valuable work experience that enhance your employability.

The exact duration varies based on the apprenticeship programme, but it typically ranges from 12 months for a level 2 apprenticeship to two years for a level 5 apprenticeship. We also take into account any prior learning and experience when planning the apprenticeship duration.

Yes, apprentices receive ongoing support throughout their programme. This includes regular progress reviews with a Development Coach, mentorship, guidance from your employer, and resources to help you succeed in your role and complete your apprenticeship successfully.

As an apprentice, you have rights related to wages, working hours, and a safe working environment. You also have responsibilities to actively engage in your training, perform your job duties, and adhere to the terms outlined in your Apprenticeship Agreement.

For employers

An apprenticeship is a work-based training program that combines practical on-the-job experience with structured learning. It benefits your business by providing a cost-effective way to train and develop a skilled workforce tailored to your specific needs.

Anyone in England aged 16 years old and above, whether employed, unemployed, or leaving school. There is no upper age limit.

Apprenticeships are work-based qualifications. The Development Coach will deliver training to the apprentice through teaching sessions face-to-face or virtually and support them in building an apprenticeship portfolio of evidence throughout their programme. An End-Point Assessment is completed to assess the knowledge, skills and behaviours that they have learnt throughout the apprenticeship

You need to make sure there is a genuine job available for a minimum 30 hours per week, with a contract of employment long enough for the apprentice to complete their apprenticeship. It must also allow the apprentice to develop the skills, knowledge and behaviours set within the apprenticeship standard. The commitment from your business involves providing on-the-job training, mentorship, and support to help the apprentice complete their training successfully.

We can help you find suitable apprenticeship candidates through our end-to-end no-cost apprentice recruitment service. Our apprentice recruitment team work with you to create the job description and promote your vacancy via local partners and the National Apprenticeship Service. We also provide candidate shortlisting and interviewing to help find the best talent.

If you pay the apprenticeship levy you can spend this on training and assessing your apprentices. The government will apply a 10% top-up to the funds you have in your account. If you are an employer that doesn’t pay the levy, you pay just 5% towards the cost of training and assessing an apprentice. The government will pay the rest up to the funding band maximum. You must pay them at least the National Minimum Wage rate depending on their age and the year of apprenticeship training they’re in.

There are various financial incentives, including the Apprenticeship Levy for larger businesses and government support schemes. These incentives aim to offset the costs associated with hiring and training apprentices. Check with the government and relevant agencies for the latest information.

The exact duration varies based on the apprenticeship programme, but it typically ranges from one to four years. We also take into account any prior learning and experience when planning the apprenticeship duration.

What our apprenticeships say about us

DBC Training offer a comprehensive, supportive and friendly service.

Scarsdale Vets

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Apprenticeship vacancies

Becoming an apprentice can be a smart move for anyone looking to gain practical experience in a particular field or industry. By working alongside experienced professionals, you can learn the ins and outs of a business while developing your own skills and expertise.

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